The Global Flex Banner Market

Flex banner is a type of signage that is printed with the name of an organization or event. It has a high visibility factor and is a great way to promote your brand. You may have seen these banners while driving on the highways or roads. They are also a part of the promotional activities in malls and various other places. These signs come in different sizes and shapes. Mostly, they are made from a PVC material that is coated with an organic compound mixture.

The emergence of new technology with improved printing at lower costs and higher lifespan supports the market growth of flex banners. They are a cost-effective approach for announcing presence at tradeshows and exhibits. These signs are durable and are suitable for outdoor use, owing to their weather-resistant and waterproof properties. In addition, flex banners are easily customizable and provide more flexibility as compared to vinyl signage.

As a result, they are ideal for large-scale advertising campaigns and events. The flex banners can be customized as per the requirements of the client, and they are available in different colors and finishes to suit a variety of themes and landscapes. They are highly effective in attracting the attention of potential customers and can help them to choose the right products or services.

The global flex banners market is expected to grow at a significant CAGR during the forecast period due to increasing demand for high-resolution prints and improved printing technology. These signs can be printed using a roll-to-roll printer that slowly feeds the banner roll and passes an inkjet print head over it one line at a time to get the desired design. After the printing, the roll is rolled up and hemmed with eyelets for easy handling and storage. Moreover, the edgings are reinforced with metal nickel grommets for an excellent finish.

PVC (polyvinyl chloride) is an amorphous synthetic polymer that contains polar chlorine atoms. It is a non-biodegradable plastic that does not dissolve in water or soil. The burning of this polymer produces harmful pollutants like sulphates and nitrates that are heavier than air and form a thick blanket diminishing the supply of oxygen in the surrounding area. Moreover, these chemicals leach out gradually into the soil and contaminate it. Hence, it is essential to adopt imaginative and environment-friendly strategies that encourage the reuse of flex banners in order to reduce their environmental impact (Hema Krishna and Swamy 2016).

Post-consumer polyvinyl chloride flex banners are highly recyclable, and they can be re-used as tarpaulins, roof covers, food grain cover, bags, sitting mats, etc. Furthermore, they can also be recycled for making footwear, geotextiles, canal linings, and ropes. Due to their rigidity and weather resistance, flex banners are the preferred choice of outdoor advertisements. They are also economical and offer good longevity for the purpose of long-term use, but they are not suitable for indoor usage. They are prone to damage if they are exposed to sunlight for an extended period of time, and they can also be affected by humidity or rainwater.